Here are the top 15 most used traditional and digital lead generation metrics and their formulas today:

Traditional Metrics:

Number of leads generated:

1. Formula: Total number of leads generated

Cost per lead:

2. Formula: Total cost of lead generation campaign/Total number of leads generated

Conversion rate:

3. Formula: Total number of leads converted into customers/Total number of leads generated

Sales qualified leads:

4. Formula: Total number of leads that are more likely to become customers

Lead-to-customer rate:

5. Formula: Total number of customers acquired/Total number of leads generated

Average revenue per customer:

6. Formula: Total revenue/Total number of customers

Digital Metrics:

Website traffic:

7. Formula: Total number of visitors to the website

Pageviews:

8. Formula: Total number of pages viewed by visitors on the website

Unique visitors:

9. Formula: Total number of visitors to the website, excluding repeating visitors

Bounce rate:

10. Formula: Total number of people who leave the website after visiting only a single page/Total number of visitors to the website

Click-through rate (CTR):

11. Formula: (Total clicks on a link or ad/Total impressions) x 100

Cost per click (CPC):

12. Formula: Total cost of ad campaign/Total number of clicks on ads

Conversion rate:

13. Formula: Total number of website visitors who completed a desired action (such as filling out a form)/Total number of website visitors

Lead quality score:

14. Formula: A score assigned to a lead based on their level of interest and qualification for becoming a customer

Return on investment (ROI):

15. Formula: (Total revenue generated from lead generation campaign – Total cost of lead generation campaign)/Total cost of lead generation campaign x 100