Skip links

Marketing Metrics

marketing efficiency ratio

The Complete Guide to Marketing Efficiency Ratio (MER)

The marketing efficiency ratio (MER) is a key metric for tracking the effectiveness of marketing spending. MER measures your total sales revenue divided by total marketing spend for a given time period. It shows how efficiently your marketing budget is being used to generate sales.

mobile marketing analytics

Mastering Mobile Marketing Analytics to Drive Success

Welcome to the world of mobile marketing analytics, where data analysis is the key to unlocking the untapped potential of your marketing efforts. In today’s mobile-first world, it’s essential to understand the power of mobile marketing analytics and its impact on your business. By leveraging

closed-loop analytics 2

Mastering Closed-Loop Analytics: From ROI Tracking to Fraud Detection

Learn About Attribution: Closed-Loop Analytics Closed-loop analytics capabilities help companies gain a holistic view of their sales, service, business development, marketing, and community efforts, driving an understanding of their efforts for company growth.  In this blog, we cover attribution topics such as tracking and sourcing.

E-Commerce Metrics

E-Commerce Metrics in 2023 and Beyond

Marketers strive to know exactly what is happening across all their key retailers and competitors. They are on top of their eCommerce data and try their best to keep it automated and delivered daily from hundreds of retailers at the category level – not just