The marketing efficiency ratio (MER) is a key metric for tracking the effectiveness of marketing spending. MER measures your total sales revenue divided by total marketing spend for a given time period. It shows how efficiently your marketing budget is being used to generate sales.
Welcome to the world of mobile marketing analytics, where data analysis is the key to unlocking the untapped potential of your marketing efforts. In today’s mobile-first world, it’s essential to understand the power of mobile marketing analytics and its impact on your business. By leveraging
Learn About Attribution: Closed-Loop Analytics Closed-loop analytics capabilities help companies gain a holistic view of their sales, service, business development, marketing, and community efforts, driving an understanding of their efforts for company growth. In this blog, we cover attribution topics such as tracking and sourcing.
Beyond Landing Page Conversion: Closed-Loop Analytics Closed-loop marketing is a form of marketing analysis that relies on data and insights to improve ROI, similar to data-driven marketing. The “closed-loop” part of the name describes how sales and marketing teams work together to report on leads
Marketers strive to know exactly what is happening across all their key retailers and competitors. They are on top of their eCommerce data and try their best to keep it automated and delivered daily from hundreds of retailers at the category level – not just
A long long time ago there was a creative revolution to expand the behavioral positioning of the consumer products and the way the ad agencies targeted the audiences. Then followed the utilization of computers, changing the way ad agencies did their operations such as billings,
Here are the top 15 most used traditional and digital lead generation metrics and their formulas today: Traditional Metrics: Number of leads generated: Cost per lead: Conversion rate: Sales qualified leads: Lead-to-customer rate: Average revenue per customer: Digital Metrics: Website traffic: Pageviews: Unique visitors: Bounce