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Random Questions About Facebook from Social Media Managers

Is there a new app for microblogging on Facebook?

The parent company of Facebook, Meta is building a major microblogging platform, now called Threads. This new Meta app was expected at the beginning of July 2023. It is called the Threads.

Is Instagram making music?
Instagram rolled out Music Notes last week, allowing users to pin 30 seconds of a track in a Note. 

Do Facebook ads work for getting life insurance policy leads? 

It is often said in online forums and chats that direct ads don’t convert to enough sales. It is suggested to use only “lead form” ads to capture email addresses and once those leads are captured, then have a strong email workflow designed to drive the conversions from a  permission-based email list. Good sales agents also follow up via phone right away multiple times in addition to the email sequence.

Has anyone noticed a big drop in organic Facebook reach from March to June 2023? Hopefully, it’s just an anomaly.
It is not an anomaly. This drop means the posts aren’t being displayed on the account followers’ News Feeds as often as they once were. Unfortunately, if a business’s social media marketing efforts are centered on Facebook’s organic reach instead of its paid advertising option, there’s a good chance that future sales will also be affected.

It was found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. That means for each additional post; your organic reach drops drastically. A strategy would be to stick to 1 post per day or 5 posts per week.

Is Facebook organic reach dead?

Organic reach has been in decline as social channels increasingly enforce a pay-to-play model. Social media influencers such as Neil Patel who is one of the most known SEO experts say that paid social media channels have become key components of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products. 

Facebook Groups, as we know them today, were launched on October 6, 2010. Why is this relevant to the question above?

As of 2023, the Facebook algorithm determines which content is most relevant to a particular user based on three main ranking signals:

  1. Who posted it: You’re more likely to see content from sources you interact with, including friends and businesses.
  2. Type of content: If you most often interact with video, you’ll see more videos. If you engage with photos, you’ll see more photos.
  3. Interactions with the post: The algorithm will prioritize posts with a lot of engagement, especially from people you interact with a lot.

Each post is ranked based on these main signals to determine where it appears in your fee.

Since 2017, Facebook has been very clear about why we should be using Groups instead of Pages… What’s the problem here, SMMs? The algorithm supports Groups (shows posts more often in feeds), because there is way more opportunity for engagement in a group, that’s just the nature of groups IRL… Why does this question keep coming up?

Why does Facebook restrict visibility?

Facebook’s newsfeed algorithm restricts the average visibility of non-promoted content to even less than 2% and some other reports show that Instagram interactions hover around 0.96 percent. The Facebook algorithm evaluates every post, ad, Story, and Reel. It scores content and then arranges it in descending, non-chronological order of interest for each individual user. This process happens every time a user refreshes their feed.

Additionally, as the profile settings go, a profile friend’s page that uses restrictions won’t be visible to visitors that aren’t logged into Facebook. If restrictions are on, Facebook protects its users by showing nothing at all. As a Facebook account holder, you could disable the page restrictions so that the page can be seen by everyone. 

Why am I suddenly not getting likes on Facebook?
If you are suddenly getting no likes on Facebook, it’s possible that you’ve posted too many updates in a short period of time, which can lead users to start “hiding” your posts without any negative feedback.

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